Pure Florida’s Fort Myers location will celebrate Mother’s Day weekend May 11-13 by offering moms free cruises aboard all History & Eco-river sightseeing and sunset cruises when accompanied by a full-fare paid adult or child admission. Guests will cruise the Caloosahatchee River aboard the M/V Edison Explorer which departs from The Marina at Edison Ford, located at 2360 W. First St. in Fort Myers. Reservations are required. Cruises will depart at 12 p.m. and 2:30 p.m. with sunset cruises departing at 7 p.m. Adult admission is $32.50 during the day and $35 for the sunset cruise. Children’s admission is $16.25 during the day and $17.50 for the sunset cruise. Mother’s Day cruises cannot be combined with any other discounted offer. Refreshments are available for purchase on-board. For more information on Pure Florida, or to register for a Mother’s Day cruise, visit www.PureFL.com or call Pure Florida’s Fort Myers location at (239) 919-2965. Narration on local history, wildlife and ecology is provided by Coast Guard certified captains. Aboard the vessels, guests are invited to relax and enjoy the natural beauty of Southwest Florida and observe the wildlife native to the region. While Pure Florida cannot guarantee animal sightings in the wild, the captain will alert passengers to wildlife such as dolphins, eagles, manatee, native birds and more.