the United States, Thanksgiving and the happy celebrations of December mark the
arrival of the Holiday Season; here
on Florida’s gulf coast the arrival of winter residents and tourists marks the
beginning of THE Season. The heartwarming inspiration that energizes
and makes both seasons good is reunion—especially
around the table and in the local shops.
Obviously, if human beings are to survive,
they need to eat and shop all year long; but during these special months such
activities are treasured as opportunities for personal encounters.
In regard to eating, dining becomes more
than the mere consumption of food. It fascinates me that as we age our eyes
remain the same size as they were at birth, while our nose and ears continue to
grow. The nose contains our olfactory nerves—scent is the source of taste. The
ears are the means by which we hear the words of others—conversation is the
enabler of relationships. We are built to get better at tasting and hearing.
Setting aside time to eat together in
celebration (whether in the house or out) provides the opportunity to
appreciate food and strengthen friendships. The word companion comes from the old Latin words: com (with) and panis (bread).
Breaking bread together is a much-needed antidote for the obsessive time most
Americans spend on social media (more than two hours a day, on average). This
repetitive, addictive focus on electronic devices (especially computers and
mobile phones) has been shown to be a poor substitute for face-to-face
dialogue, side-by-side activity and the cultivation of mutual understanding.
Even thoughtful teenagers have quipped, “People
are prisoners of their phones—that’s why they’re called cell phones.”
As far as shopping, the spirit of our
local season reveals a similar impulse to bless the interpersonal ties that
bind. If conviviality enriches dining, so does it enhance shopping. (Someone
coined a phrase that could be called one of Murphy’s lesser-known laws: “If the
shoe fits, get another one just like it!). This quest for the “other shoe”
leads shoppers to do three wonderful things: (l) set out to find gifts for
others; (2) slow down to enjoy the “hunting;” and (3) take time to engage
joyfully with retailers and fellow shoppers. Numbers 2 and 3 are a much-needed
antidote for the contagious epidemic of online shopping—which conveniently
offers almost unlimited choices, yet very limited person-to-person contact. Consider
the Internet company that captures almost half of online shopping searches and
nearly $1 of every $2 that Americans spend online: “Amazon is trying to make
shopping there the default and change people’s reflexes so that when [they]
think of laundry detergent, they don’t think of the grocery store, they think
of Amazon,” writes Olivia LaVecchia, coauthor of “Amazon’s Stranglehold,” a
report released last year by the Institute for Local Self-Reliance.
makes me think of all the folks I wouldn’t see or talk to at the store if I did
my shopping online.
We live in a high-tech, low-touch culture.
We need to invest less in saving time and more in savoring it—both in and out
Written by Ran Niehoff, who has been
dining and shopping on the gulf coast since 1991.